Malaysian Muslims have been officially banned from attending a Black Eyed Peas concert in Kuala Lumpur on September 25 because it is sponsored by alcoholic drinks company Guinness.

Muslims in the country are subject to Islamic law, with officials at the Culture Ministry saying that the gig would not normally have been given the go-ahead at all, reports BBC News. It was given the green light because of the tourism boost it is expected to bring.

"Muslims cannot attend. Non-Muslims can go and have fun," a Ministry Of Information official told Associated Press of the gig, set to take place in a theme park.

Although Guinness is sponsoring the event, it is forbidden to sell the drink at the gig or use its logo in promotional material relating to it.

Acts including Beyonce and Avril Lavigne have previously faced opposition from Malaysian officials with regard to gigging in the country.