Kate Gosselin is well on her way to becoming the next Kim Kardashian. She’s a brand without a marketable product, so she’s apparently set her sights on becoming a shill for the diet industry.

Kardashian gained notoriety through a sex tape and then graduated to a reality television show. Kate can bypass the sex tape thanks to her own reality shows and her explosive divorce, which made her a household name.

But, like Kim, the real pay off comes once you become established as a brand, and hawk all manner of products. The shady diet industry is a logical jumping off point.

Kardashian, 29, has made the cover of tabloid magazines week after week proclaiming she had lost more weight using some magic diet. But she seems to be losing the same 10 or 20 pounds over and over again.

This week, Gosselin, 35, took over that role, appearing on the cover of OK! magazine, claiming she lost lost 10 pounds in 10 days. Such rapid weight loss, however, is not recommended by medical experts.

But that puts her in the same league as Kardashian, who is currently the spokesperson for Quick Trim diet pills. If Kim’s diet supplement or fitness DVD were actually effective, then why can’t she maintain her weight?