July 4, 2010

Kim Kardashian is kicking off Forbes’ new video series, ‘Power Performers’—a series born out of the ‘Celebrity 100’ franchise. Forbes profiles the most powerful personalities in entertainment, with compelling stories about inspiration and drive.

Kardashian came into our offices to talk about her brand and business ventures. Always up for a challenge, the 29-year old reality star turned career-woman loves proving people wrong.

“I love when people underestimate me and then become pleasantly surprised. I love meeting new people and telling them about my stories and my projects that I am working on. I really welcome the challenge.”

In addition to personal challenges, she enjoys overcoming business challenges as well.

“Opening the clothing store, DASH, was probably the most difficult because that was something that me, Kourtney, and Khloe decided to do together, and we put in all of our own money, and had to figure out. First we were over-buying merchandise, and we had to figure out our customer. Our first store is in Calabasas, and that customer is very different than the Miami customer, where we have another store. It was kind of a trial-and-error when figuring out how to open up a clothing store.”

In addition to co-owning DASH, Kardashian has created workout DVDs and developed a fragrance line. She is currently collaborating with Donald Trump on the next season of his reality show, ‘The Apprentice.’ She will be advising the contestants on marketing strategies to help sell her new perfume. Today her brand took on different form--wax. The celebrity unveiled her wax figure at Madame Tussauds in New York City.