Giorgio Armani’s womenswear lines are known for their sense of sophistication and classic Italian glamour. But for the richest fashion designer in the world it’s all about diversification – fashion for the masses through Armani Exchange right up to Haute Couture with Armani Privë.

Another thing Armani is all about? Celebrity endorsements. Everyone from Cate Blanchet to J Lo wears his frocks on the red carpet, and most of his lines have at least one celebrity brand ambassador. But right now his biggest go-to-girl when it comes to brand representation is Megan Fox. We don’t know how he did it, but in this video below, he’s managed to get the stubby-thumbed starlet naked, and keep her looking classy. Only Armani.