A large majority of A List celebrities have launched their very own fragrances, so it’s about high time Rihanna made that move. The fragrance industry is where the money is, and as a global artist in demand, you’d be missing out big time if said celebrity did not use their popularity (whilst it is still hot) to endorse such product. My question is, why has it taken Rihanna so long to launch her own perfume?

Below is the stunning packaging for the singer’s ‘Reb’l Fleur’ fragrance. The scent is set to come out in the US in 2011 followed shortly thereafter for international distribution. Are you aching to smell delicious like Rihanna?