As if life wasn't sweet enough for Emma Watson right now (what with a blockbuster film chain and an ethical clothing line under her belt) the young actress has just landed her first beauty contract, to be the new face of Lancôme.

The rumoured six-figure deal will see Watson help move the brand towards a more younger market. The campaign will be shot by Mario Testino next month and will feature Emma in print and TV advertising.

'It's so exciting, I can't wait to start shooting,' Emma said. 'Although I don't wear much make-up I'm a big fan of Lancome products, especially their mascara.'