June 16, 2010

The Pepsi Refresh Project allows for website visitors to nominate and vote for their favorite charitable organizations. Nominees with the highest votes receive grants to extend their services.

DKMS is the world’s largest bone marrow donor center. Every year, through recruitment programs and campaigns, the organization registers new donors for leukemia patients. If DKMS receives the grant, the prize money will be used to finance 4000 new donor registrations.

A long time supporter of the organization, Rihanna also works with the Believe Foundation to further the bone marrow cause.

Voting for the refresh project ends June 30th, 2010.