Synonymous with sex appeal, Rihanna dons white latex-clad attire and a whip as she carries out her sexual revenge against male members of the media. The fiery vixen channels a variety of flamboyant and rather loud looks which include several coloured wigs and an assortment of bright skintight outfits.

What is mostly guaranteed with director Melina Matsoukas is that her music videos are always charismatic, fun and colourful! Look out for Rihanna’s ‘S&M’ video coming to a screen near you SOON!